by: Scott Lindsay
The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is an island.” When it comes to online business this is especially true.
If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds.
It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you can adequately develop a website without optimizing your website for the best possible search engine ranking.
Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’ demonstrate to search engines that others trust your site. By placing your link on their website these other businesses indicate a trust and recommendation for your site.
In effect the two strategies listed above rely exclusively on what others can do for you when it comes to your online business.
Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.” American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding down the fort. Many of us have grown up to believe if we want something done right we have to do it ourselves.
This thinking is in opposition to the rules associated with an online business.
The online world can only exist because people share. Individuals share technology, but the also share links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of interdependency.
In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’, the term interdependent indicates a mutual dependency. In other words you are depending on others to help provide links back to your site while they are equally dependent on you (or others) for the success of their business.
Have you really taken a proactive approach to networking? It’s possible you are reading this today and you’ve never considered asking someone else to place a link to your site on his or her online business site.
It can feel awkward depending on others to achieve online success especially if you’ve been lead to believe reliance on others is also a sign of imposing on their otherwise brilliant generosity.
I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others for help. However, the truth is depending on others is really what has made the Internet possible. The growth of this online world is comprised of a link of computers, networks and servers that are connected in a way that provides the maximum benefit for all.
Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely on the other ‘cards’ around you it is virtually impossible to build.
Interdependence. This is the essence of online business.
Ecommerce
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| Jennifer Strohman | Published 06/16/2007 | Ecommerce | Unrated Have you ever thought about working an eCommerce business? Would you like to make money from your own home? The impact of young consumers in the on line business community is visible in the way they share product recommendations over the internet. The way eCommerce is changing, growing and improving every day is remarkable. What is eCommerce? eCommerce stands for electronic commerce which is used to describe doing business over the internet; the means of buying and selling goods on the Internet using web pages. That is something most anyone could do if they put there mind into it. Electronics has gained considerable attention with in home business opportunities over the last few years. And, there is no doubt that developments in wireless technology will have a great influence on the way in home business expands in the future. The field of digital electronics is exciting, fast moving, and constantly changing each and every day; even dashboard DVD players seem quaint and may even become obsolete when you consider how fast electronics research and development is moving in our world today. I decided to start my on line business because I wanted to be at home with my family. It is important to me to be with my children, but my working is a necessity. I knew I had to do something that would allow me to both stay at home and still have the money coming in to raise my children. That�s when I decided to try an online business of my own. I must admit the hours it took to start this business was stressful but in the end it has been well worth the time. Because I have succeeded I know now that if a person will put a little time and effort into this kind of business the rewards will be great. |
How to analyze your website traffic
Mats Lonnstrom | Published 09/18/2007 | Traffic Building | Unrated
Before you start your website analysis, you first have to understand how to interpret the data being presented.
Hosting companies can give you with basic web traffic information that you have to understand and make use of. But then, the data you are getting from your host company can appear too hard to handle if you do not understand how to apply it to your business and website.
Statistics are probably the most precise assessment of how your website is thriving. Thinking that your website is performing well just by looking at your traffic is the most common misconception any website owner can make.
You need to understand is how your website visitors are doing once they visited your site. This is how you can accurately distinguish if your site is effective or not.
* Differentiate hits from quality website traffic.
Hits. This is basically the number of requests taken in by the server. If you think that a hit is equals to the number of graphics per page, then you are thinking wrong.
These hits are not really effective tools in analyzing website traffic.
Your interpretation would be more accurate once you see the number of visitors that are coming in your website. On the same note. Your analysis will be more precise once you have achieved a great number of website traffic.
Once you are not getting large numbers of website visitors, the more your analysis will be misinterpreted.
* The purpose of website traffic analysis.
The main purpose of the statistics is to work out how well or how badly your website is working for your visitors. An ideal ways of trying of knowing is to find out the time your visitor spends on your site.
If they stayed for a only a short period of time, assume that there is a problem. Your goal is to find out what that problem is. You have to know why your visitors did not stay long to check out your site. What made them left ?
* Keywords.
A one thing to be considered. Maybe the keywords that you have used in the search engines are getting you not the targeted website visitors that you wanted. Or it may be what is in your site. Maybe what the visitors have seen have turned them off and they choose to leave. This could be the graphics, fonts or any other visible aspects that you have used in your site.
The keywords are important aspects in bringing quality visitors to your site who are prepared to get or buy your offer. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Try to get to the bottom of this problem. When you have pinpointed what it is, work out a solution so that the same problem will not be encountered again. You can test your new findings and see if they have resulted well. Are your website visitors staying for some time now?
This is where website traffic analysis will help you the most. Sometimes, you get to believe that you have a page that is doing well. But then, you noticed that your visitors do not find it so.
Try and make changes to that page. Take the links, for example. Make them more visible and more catching so your visitors have more tendency to click on that. You could make an improvement on your page. Remove clutters. Your visitors do not want to feel claustrophobic. Make your page accessible.
When you notice that your visitors are staying more on the page that you do not give much focus about, you may consider checking that page out and moving all your most important products on that specific page.
Website traffic analysis can give out important information about how well or how poor your site is performing. This is a crucial factor that any Internet business will not do without if they want to maintain the effectiveness of their website.
Mats Lonnstrom is the author of Web Traffic In A Box. Download this Brand New Free report by visiting http://promoteoptions.com/webtrafficinabox/articles
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